Yesterday, Les Roka posted an interesting article, “The Folly of SCO - A post-mortem”. Roka, writing under the name “Professor Les”, states:

I've followed the case from shortly after its initial filing because the company became one of our student agency clients for a semester-long project. At Utah State University, we gave students in their capstone course the opportunity to put their newly acquired public relations skills to the proving ground - work with a client and develop an actionable comprehensive PR campaign. The SCO Group, through the good graces of a colleague's network contacts, became a client for our students in the midst of the unfolding legal drama. Naturally, our students - while being made generally aware of a 5000-foot vision of the lawsuit - were given the responsibility to develop a thematic campaign for SCO products.

Our students freaked a bit -- and rightfully so, in hindsight -- at this rather difficult challenge. Nevertheless, I was proud of how the students quickly grasped the dynamics of this company's product line and the general networked structure of vendors. They embraced the workshop dynamics beautifully - spending lots of time distilling the elements and characteristics that would hopefully communicate forcefully the company's core competencies. Their final campaign presentation was admirable and I think they knew that the company would receive their recommendations with muted enthusiasm. The good news, however, was that one of the students did find a job with the company shortly after graduation.

Roka appears to be referring to Utah State University's JCOM 5300 Spring 2005 semester.

Seniors in our Public Relations emphasis do real PR for real clients. Here are some of them

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• Spring '05: [...] and the SCO Group, a worldwide enterprise software developer from Lindon, Utah.